Product Variants & Modifiers
Let customers build their perfect order with sizes, options, and add-ons. Increase average order value with flexible product customization.
What Are Product Variants & Modifiers?
Product variants allow you to offer different sizes, styles, or options for a single product - like Small, Medium, and Large pizzas - each with their own price. Modifiers are add-ons customers can choose, like extra cheese, extra toppings, or special sauces.
Together, variants and modifiers create a flexible customization system that lets customers personalize their orders while you maintain control over pricing and availability. Product Types group variants and modifiers into reusable customization sets you can apply across multiple products.
Why Product Customization Matters
Higher Average Orders
Upsell naturally by offering add-ons and premium options. Customers spend more when they can customize their order.
Fewer Kitchen Errors
Structured choices eliminate ambiguity. The kitchen receives exact specifications for every order.
Flexible Pricing
Set different prices for each variant. A large coffee costs more than a small - and the system handles it automatically.
Reusable Templates
Create Product Types once (like 'Size' or 'Extras') and apply them across multiple products instantly.
How It Works
Create Product Types
Define customization groups like 'Size', 'Crust Type', or 'Extras'. These are reusable templates.
Add Variants
Add options within each type - Small, Medium, Large - each with its own price and description.
Add Modifiers
Create add-ons like 'Extra Cheese' or 'No Onions' with optional price adjustments.
Assign to Products
Link Product Types to products. Customers see the options when they order and select their preferences.
Powerful Customization Features
Variant Pricing
Set individual prices for each variant. Customers see the exact price for their chosen size or option.
- Per-variant pricing control
- Automatic price calculation at checkout
- Weight and portion info per variant
- Multi-language variant names
Modifier Add-Ons
Offer optional extras with individual pricing. Customers can add multiple instances of the same modifier.
- Priced or free add-ons
- Multiple quantities per modifier
- Assign to specific products or all
- Multi-language modifier names
Reusable Product Types
Create customization templates once and reuse them across your entire menu. Change once, update everywhere.
- One type, many products
- Mix variants and modifiers in one type
- Easy to manage and update
- Consistent customization across menu
Customer Experience
Clean, intuitive selection interface. Customers easily pick their options before adding to cart.
- Visual variant selection
- Real-time price updates
- Clear option descriptions
- Mobile-optimized interface
Perfect For Every Menu
Pizza Restaurants
Size variants (Small/Medium/Large), crust types, and unlimited topping modifiers with individual pricing.
Coffee Shops
Cup sizes, milk alternatives, syrup shots, and extra espresso - all with precise pricing.
Burger Joints
Patty options, bun choices, and build-your-own topping selections.
Asian Cuisine
Spice levels, protein choices, noodle types, and side additions.
Fine Dining
Course options, wine pairings, and special preparation requests.
Bakeries
Size options, filling choices, decoration preferences, and gift packaging.
Boost Revenue with Product Customization
Product customization is one of the most effective ways to increase average order value. When customers can add extras, upgrade sizes, or personalize their orders, they naturally spend more. Studies show restaurants with customization options see 15-25% higher average order values compared to fixed menus.
Reduce Order Errors
Free-text special requests lead to misunderstandings. Structured variants and modifiers eliminate ambiguity. The kitchen receives clear, specific instructions for every customization, reducing errors and improving customer satisfaction.
Streamline Kitchen Operations
When customizations are structured, kitchen staff can process orders faster. No more interpreting handwritten notes or guessing what 'a little extra' means. Every modification is precisely defined with quantities and pricing.
Multi-Language Customization
All variant and modifier names support multiple languages. International customers see options in their preferred language, ensuring they understand exactly what they are ordering. This is especially important for allergen-related modifiers.
Ready to Offer Customization?
Let customers build their perfect order and increase your average order value.